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STURGEON BAY, WI – Charlotte Harbor Boat Storage of Port Charlotte, Florida has recently upgraded their boat handling operation with the delivery of a new Marine Travelift 35 BFMII (77,000 lbs. capacity) boat hoist. The new 35 BFMII will replace an older 35 ton unit they had been using since 2002 and will offer them the latest technology and innovations to best serve their customers.

Charlotte Harbor Boat Storage is a family owned and operated storage yard which has been in business since 2000. The facility is a perfect hurricane hole for cruising vessels being located behind a self-operating lock, and the new boat hoist will offer their customers added speed and efficiency when preparing for incoming storms. “We target boat owners who want a safe and secure place to store their boats for hurricane season,” says Brady Pocklington, Partner Owner at Charlotte Harbor. He added, “An added benefit to the yard is also allowing do-it-yourself access for boat owners.”

Two years after starting in the storage business the Pocklington family bought their first Marine Travelift boat hoist, also a 35 ton machine. This unit operated at the yard for 22 years and was still in very good operating condition, but with the market offering top dollar for used equipment Pocklington said, “We felt it was beneficial to secure the next 22 plus years for our business.” The new boat hoist comes with all the latest Marine Travelift features and Charlotte Harbor added two speed hoist and wireless remote control for safe and efficient operation. Marine Travelift also provided a Cummins engine at the request of Charlotte Harbor since they have a good relationship with the local Cummins dealer. The sale of the new boat hoist went through WE Johnson Equipment Co. who is the certified Marine Travelift dealer for all of Florida and Georgia. They set up the unit upon arrival and aided in the sale of the used unit. Pocklington stated, “Installation went smoothly because of the knowledgeable and experienced WE Johnson technician.”

Charlotte Harbor Boat Storage is a long standing Marine Travelift customer and values top of the line quality and performance that comes with their equipment. They’ve positioned themselves to be able to serve their customer base for years to come and they “welcome the upgrades and enjoy the dependability” they get with Marine Travelift.

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Officially established in 1954, Marine Travelift Inc. has a long-standing reputation as a marine industry leader and is recognized for its tradition of excellence on a global scale. The company manufactures mobile boat hoists, marine forklifts, self-propelled transporters, and other related marine lifting products. It also has an extensive U.S. and international dealer network, with more than 4,500 units in service worldwide.