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STURGEON BAY, WI (May 19, 2017) – Marine Travelift’s CustomerCare team recently concluded its annual service school at their manufacturing facility in Sturgeon Bay, WI. The school is conducted as part of a continued effort to keep distributors and service technicians trained on the latest industry innovations to best serve their customers worldwide.

The two-week course included the introduction and troubleshooting stages of a variety of new machine improvements across all Marine Travelift product lines.

“Both new and existing service technicians need to be trained on the latest technological advancements,” said Rob Gunnlaugsson, Director of Marine Travelift’s CustomerCare. “The biggest advantage we can provide is proper preparation needed when visiting customers to ultimately reduce troubleshoot time and maximize the machines uptime.”

New innovations such as IQAN remote diagnostics and the MD4 display module continue to expand Marine Travelift’s service capabilities through reduced maintenance costs and increased performance efficiency. These features along with the continuous investment in their certified dealers ensures a longer service life for the machine and continued safe operations for their customers.

“We rely on Marine Travelift’s service school to keep up-to-date with global innovations in hoist technology,” said Kim Edds, Operations Manager of Shul-Mar Equipment. “Marine Travelift’s continuous investment in their product, particularly the remote diagnostic system, allows us to work in tandem with the factory to provide more efficient service to our boatyard customers.”

The intelligent remote diagnostic system has made communication easier and more efficient than ever before, allowing an offsite technician to view a machine while operating, troubleshoot the issue, and upload a new program all in the same session.

“The course provides the necessary training to effectively use the new innovations and ultimately reduce in field troubleshooting time,” said Gunnlaugsson. “The remote diagnostics is just one example of an industry innovation that provides us with resources to keep our machines running longer and at peak performance.”

This product knowledge, along with the invaluable resources it provides, is the driving factor behind the precision, durability and expert support that has stood behind every Marine Travelift machine for over 60 years.

For more information about Marine Travelift and its full range of mobile boat hoists, forklifts and transporters, call (920) 743-6202, e-mail the sales team at or visit You can also follow on LinkedIn and Facebook for the latest news and updates.

The world’s first mobile boat hoist was conceptualized and manufactured in Sturgeon Bay, Wisconsin, in 1945. Officially established in 1954, Marine Travelift Inc. has a long-standing reputation as a marine industry leader and is recognized for its tradition of excellence on a global scale. The company manufactures mobile boat hoists, marine forklifts, self-propelled transporters and other related marine lifting products. It also has an extensive U.S. and international dealer network, with more than 4,000 units in service worldwide.


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